1. Easy availability in Pandemic across India.
2. Reasonable Cost of Dolo-650.
3. No alternative available of 650mg in managing high fever, except DOLO 650mg. Relief from fever and pain provided by Paracetamol 500 mg was not adequate.
4. Word of Mouth.
5. Memes across Social Media.

Dolo 650 is manufactured by Micro Labs Limited, a Bengaluru-based privately held firm that was founded in 1973 by a pharmaceutical distributor, G.C. Surana. The company is currently run by his son, managing director Dilip Surana.