Vision & Mission of PMBJP (Pradhan Mantri Bhartiya Janaushadhi Pariyojana)
To bring down the healthcare budget of every citizen of India through providing Quality generic Medicines at Affordable Prices.
1. Create awareness among public regarding generic medicines.
2. Create demand for generic medicines through medical practioners.
3. Create awareness through education and awareness program that high price need not be synonymous with high quality.
4. Provide all the commonly used generic medicines covering all the therapeutic groups.
5. Provide all the related health care products too under the scheme.